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For over a century, the bulldog mascot has been associated with Gardner-Webb University. Athletic marks, live bulldogs, and costumed versions of the mascot have represented Gardner-Webb on the field of play and within the community. The first reported use of the mascot for Gardner-Webb was in 1922. Throughout the decades, the live bulldog mascots have carried names like Butch, Chins, Victor, Barney, Roebuck and Bo. The costumed mascots have been known as Mack, Mac and Lulu, while the trademarked Runnin’ Bulldog logo has been referred to by Mack and Mac. In 2021, the university introduced the newest official live mascot, Bo, an English Bulldog. Bo makes appearances at home athletic events and campus and community activities.