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College and university rankings order higher education institutions based on various criteria, with factors differing depending on the specific ranking system. These rankings can be conducted at the national or international level, assessing institutions within a single country, within a specific geographical region, or worldwide. Rankings are typically conducted by magazines, newspapers, websites, governments, or academics. In addition to ranking entire institutions, specific programs, departments, and schools can be ranked. Some rankings consider measures of wealth, excellence in research, selective admissions, and alumni success. Rankings may also consider various combinations of measures of specialization expertise, student options, award numbers, internationalization, graduate employment, industrial linkage, historical reputation and other criteria. However, there is significant debate surrounding the interpretation, accuracy, and usefulness of rankings.

Google Trends July 6, 2024