Rose Parade 2014
The Rose Parade, also known as the Tournament of Roses Parade (or simply the Tournament of Roses), is an annual parade to mark the start of the Rose Bowl Game, held mostly along Colorado Boulevard in Pasadena in the Los Angeles metropolitan area, on New Year's Day (or on Monday, January 2 if New Year's Day falls on a Sunday). Produced by the non-profit Pasadena Tournament of Roses Association, the parade usually starts at 8:00 a.m. Pacific Time (UTC–8), and includes flower-covered floats, marching bands, and equestrian units. The parade is followed in the afternoon by the Rose Bowl, one of the major bowl games in college football. It has been uninterrupted, except during the World War II in 1942, 1943 and 1945, and for the 2021 parade, which was canceled due to the Coronavirus Pandemic.First held on January 1, 1890, hundreds of thousands of spectators watch the Rose Parade. The Rose Bowl college football game was added in 1902 to help fund the cost of staging the parade. Since 2011, Honda sponsors the Rose Parade.